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The other day I happened to notice a wine bottle sleeve my wife picked up somewhere. "Wine," it declaims. "It's Not Just for Breakfast Anymore." It gave me a good chuckle. But it also set me to thinking about Facebook and the ways you leverage it to get your website out there.
Unless you just woke up from an advanced comatose state, you've already wasted far too many hours clicking around the blue-and-white pages and wondering what the fuss is about. Maybe you're vaguely familiar with terms like "Wall" and "Live Feed." You may know that the links at the far right are actually paid advertisements. But you might be startled to know that very serious companies like Nike, Coca-Cola, Budweiser, HP, and even<a href="http://www.magicseoservices.com/"> Kraft </a>are seriously using Facebook as part of their marketing strategy. If the big guys are doing it, well, you can't very well afford to ignore Facebook, can you?
First, let's clear up some misconceptions: Facebook is not the watering hole for the pimple-faced college set. In fact, it has over 350 million active users. "Active" is the operative word here. Not just members. These are people in every age, ethnic, and wage bracket who, according to Facebook, log in 50% of any given day and comment at least 25 times during any given month. Most do far, far more.
So how can you make Facebook work for you?
1.) Buy ads on Facebook. The process is similar to setting up Google Adsense campaigns. But Facebook's powerful features allow you to aim exactly at the people you are going for. You can set the ads show to people based on age, ethnicity, religion, geographic location, likes and dislikes, and many more parameters. Try getting Google to show your ad only to Democrats.
2.) Set up a fan page for your<a href="http://www.searchengineoptimizationstore.com/"> business.</a> Update it every day. Don't "troll" through the site to make friends, but always accept them as soon as they apply. If your business is likeable in other respects, people will add you. Send them the latest news, coupon codes, pictures, or whatever.
3.) Release videos on Facebook. You may be shocked to see how fast they spread.
4.) Write articles on your blog and post links on your Facebook wall. Your friends will repost them and before you know it, you have thousands of readers.
5.) Put all your contact info, your logo, and a picture of you in your profile. When people need your product or service, they know who to call.
Facebook lets you target anyone you're looking for. And except for the paid ads, it's all free. Gone are the days when Facebook was just for college kids. These days it's a very normal beverage.
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